Content Marketing Tips: Spicing Up Your Social Media SEO Efforts ...

Looking for some great content marketing tips you can use to improve your social SEO efforts? If so I can?t say I blame you given how heavily the search engines are favoring sites with deep social media footprints these days.

But with so much misinformation being generated daily on the web regarding SEO these days it?s getting tougher and tougher to find information you can trust to help you get the job done when you need to get it done.

Today though I lucked out and ran across a post written by Tamara Weintraub on MediaPost.com in which she shares some easy to follow advice on how to use content marketing to spice up social media seo campaigns.

I visit MediaPost.com often and have come to view them as a trusted source in the online marketing world.

I invite you to pay extra attention to what Tamara shares regarding crafting content that gets shared by others. Write her words down word for word if you have to get them burned deep into your psyche. Because if you fail at everything else you attempt in Internet Marketing but succeed in learning how to craft content that gets shared by others you?ll be an outstanding success and will make boat loads of money as a result.

Create a vanity URL

One key place to optimize for search is the URL for each social media site, if allowed. If possible, each URL should contain your business name ? but if it?s already taken, consider adding your location to the URL, such as facebook.com/davesplumbingdallas. Making your URLs as similar as possible will not only help consumers looking for your business online, but will demonstrate consistency between all your disparate pages.

Take advantage of the ?about? section

When it comes to helping your social media profiles rank well on search engines, the more relevant content you provide about your business, the better. Take advantage of the places people expect you to talk about yourself, like the ?About? section. For starters, update your introductions or ?About? sections to accurately describe your company, using 2-3 business keywords you think people will use when looking for your types of products or services. In addition, provide a link back to your Web site, which can help create inbound links to your Web site and boost its SEO. On Google+, you can even link a particular keyword in your introduction back to your Web site.

Include geotargeted keywords

Because most of your customers and prospects are likely looking for a business within a specific geographic area, it?s important to include geographic markers, like your physical address and cities or neighborhoods you service, in content areas like business information sections, events, or special offers. Including a geographic keyword can help your social media pages rank when people look for businesses in your target area.

Craft content that gets shared

Did you know that your social messages on your Facebook fan page, Twitter profile, and Google+ page could strongly affect how those pages rank in search? You need to create content that is entertaining and engaging for your audience, since the more users interact with your business online, the more authority you create within each social media site. Major search engines look at this authority to determine how your business? social pages should rank in search engine results. So be sure to share various types of content such as photos, videos, infographics, events, and special offers that drives likes, comments, and shares.

Read more: http://www.mediapost.com/publications/article/196949/content-marketing-secrets-to-boost-social-seo.html#ixzz2PvEuKGFx

The trick to succeeding with content marketing is to turn your website and social sites into resources your prospects and customers can turn to to when they need information related to your product, service, or industry.

When you succeed your site will become an authority site that spits out leads and steady income streams to you by the bucket fulls.

I invite you to check out our SEO Blog and keep an eye peeled for our dailies that we post on it. We share tons of great info there so don?t miss out.

Source: http://www.seotrafficservices.org/blog/social-media-marketing/content-marketing-tips-spicing-up-your-social-media-seo-efforts/

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